When you are starting a small business or any company you must have to design a logo. The main purpose of the logo is that it gives the visual representation of a company or a brand. However, the logo is the source of attraction to the clients.
Though, a logo is a blend of some text and imagery which let the people know about your small business or any brand that creates an ocular symbol which represents your vision to the people. Even so, it is the main part of your brand identity.
A logo should be unique and memorable. Do you know? Logos are also used for brand promotion. Hence, the excellent logo will let the people know who you are. A great logo basically boils down to two main things, great concept and great execution, so you should clear the concept through logo design.
Keep in mind, a good logo can foster your brand loyalty. However, here are the three main logo designing tips for the beginners mentioned below.
Know About The Clients’ Brand
The first and the very important thing before designing a logo is that you should be aware about your clients’ brand. Plot a sketch according to that company’s or brand’s needs. A logo should not contain any unnecessary things out of the brand. Create different, new, and attractive ideas for that logo to design it perfectly.
Create a perfect logo design which fulfills the client’s requirements.
Perfect Theme For Your Logo
However, the first thing which is seen on the logo is the color. Therefore, a theme is another important thing that can make your logo attractive. A theme should be according to the company or a brand’s design. Keep it simple and decent. Make sure that the theme must define the brand. Choose a perfect color scheme.
You can add a colorful theme to the logo. Moreover, you can also prepare a simple rough sketch prior to selecting the theme.
Fonts And Size Adjustments
Although, fonts and size adjustments should be accurate. You can also add fancy fonts but they should be easy to understand and their size should be capable of reading. Make sure to adjust the line spacing. Even so, you can add bold characters, if needed.
Also, increase or decrease the weight of the thin strokes or of the entire letterforms by making them heavier as the logo gets smaller or vice versa.
However, a symbol or a logo is necessary for a small business or company because it grabs the attention. Moreover, making a strong first impression is the foundation of your brand identity. Plus point, a well designed logo builds trust and gets people to stick around. A perfect logo is able to express the message.
Addition of bold fonts can also enhance brand personality in a great way. Size adjustments are all that matters. You can complement the logo with the suitable tagline. However, above are the main tips that will surely help out beginners for designing a perfect logo.
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Hello! I’m Nicole Botello, a 28yrs old digital marketer from Texas currently living in Maryland and is obsessed with Programming and web design. Currently working with a Social Team Lead for InGeniousguru.