How to optimize blog posts for search engines and traffic

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Up to 93% of all online experiences started with search engines. This should be enough to prove that optimizing your website is essential if you want proper exposure. In order to attract blog traffic, you first need to make your blog be followed by Google and the like.

So, how to optimize posts and start increasing blog traffic? Let’s dive into:

Choose the right keywords

Every search starts by typing a relevant phrase or keyword. Here, it’s important to understand your audience well because it will help you understand the content and topics they want to read. That being said, the keywords you use must also be competitive or “winnable.” What are “winnable” keywords?

One item gets more than 100 searches per month. Although the first bullet is simple, you will need a tool to identify the other two items. If you currently do not have the money to buy tools such as Ahrefs, then Ubersuggest is a good free option. It provides you with all the necessary information that you will need to determine whether it is worth using a keyword to surround your blog post, and whether it will eventually make your blog noticeable.

Keyword usage and location

Once you have found the “winnable” keywords you will focus on, it’s time to start implementing on-page search engine optimization (SEO). For those who don’t know, on-page SEO refers to the strategic position of your chosen keywords in the entire page. This will make it easier for search engines to crawl and rank content.

Here is how to optimize blog posts for the best SEO results:

Add keywords in the title

Although it seems easy, you will be surprised that it is often overlooked. Remember, the closer the keyword is to the beginning of the title, the better

Add keywords to your URL

Once you know the title, the next step is to customize the URL of the post/page. When search engine crawls and understands the meaning of content, the keyword position in the URL also plays an important role, so make sure to always include the keyword.

Add keywords to your Meta description

Meta description is another element that is ignored when optimizing new content. Not only are they important for search engine crawlers, but they also provide your audience with important information about the page or post in the search list. A good Meta description should entice users to click on your post. Your Meta description should be short but detailed, and remember to always keep your keywords as close to the beginning as possible.

Add keywords to your body

Use keywords throughout the body, but it is important to avoid the trap of keyword stuffing. Make sure your keywords are arranged naturally in the post. Try not to impose it in every sentence, because it will greatly reduce the quality of the work. Contrary to popular belief, Google will actually adversely affect you due to keyword stuffing, so in order to be safe, the target density should be 1-3%.

Add keywords to the H2 tag

Although it doesn’t have to be included in every title of a post, it can be very beneficial to include keywords in some H2 tags. This will also help search engines when searching for your posts.

Add keywords in the image Alt tag

Alternative text is a label used to describe the content of an image. When you hover over an online image with your mouse, you will usually see alternate text, and a short paragraph of text will pop up after a few seconds. Why is this important?

Search engine crawlers cannot see what is depicted in the image, so images without alternative text are basically “invisible.” In addition, organically adding keywords to the alternative text of images can even improve the SEO performance of the content.

Add internal links

Internal links play an important role in optimizing content. Doing so will show search engines that you have multiple pieces of content that effectively complement each other and provide more value to visitors. In turn, by attracting viewers to browse and click on the page, they will stay on your website longer. These are major victories in the eyes of search engines and can increase your potential for higher rankings.

Add the correct anchor text for the link

Finally, anchor text is an important aspect of internal and external links and SEO. This is the text that appears as a hyperlink on your content, so it’s important that the anchor text describes what you want to link to. This can be achieved by including keywords, part of the title or a short (short word) description in the content of the link.

The blog optimization options we discussed above are a good starting point for search engines and audiences to notice your blog, but they are not limited to this. There are multiple content distribution strategies that will complement on-page SEO and further increase traffic and rankings.

Of course, if you have anything to add, please feel free to put it forward in the comment area. I will gradually improve the latest answer link.

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