Food and beverage firms have to compete in the world of a thousand flavors in the arena for the greatest market share and, of course, consumer adoration. It’s a fact that your product has to be the best, but in the realm of the Internet, the resources for success are now. As such, we have rounded up 5 different social media marketing tactics to lift your flavors to the top of the food chain!
1. ON-PACK PROMOTIONS: READ THE LABEL!
What is a promotion for an on-pack? On-pack advertisements advertise exclusive deals on the official packaging of the product, while a promotional leaflet is provided with your purchase in certain instances (think the coupon sheet of Burger King available with each order). Everyone knows the classic Coca-Cola formula; open your bottle of Coca-Cola, look under the cap and see if you have won a prize. It’s a worldwide model that has been repeated and it works because it rewards clients for their loyalty. Of course, to build a loyal customer base, you can use on-pack promotions. With its highly popular ‘Roll Up The Rim’ campaign, Canada’s famous coffee shop chain, Tim Horton’s, did this. Purchasing a cup of coffee could win you a car!
Rise with a tailored on-pack campaign to the level of Coca-Cola. In running code-based promotions developed to reflect the voice and philosophy of your brand, Sales-Promotions takes the lead. From issuing promotional codes to your clients to validating claims and allocating the rewards, we can provide ample management of your campaign.
2. GIFT WITH CAMPAIGN OF PURCHASE: Offer IN ORDER TO RECEIVE
What is a gift for a sales campaign? This form of campaign introduces a branded, promotional item attached to a particular product or issued when a specific amount is purchased. Charm your customer base to remain loyal to your brand, while moving units off the shelves effortlessly.
For years, Nestle has been doing this with its Nescafe coffee brand, where retailers sell coffee and coffee cup packages. Recently, with the release of Ice Age Collision Course, discount supermarket chain LIDL tied in to reward plush toys, stickers, and more against points earned over a certain amount with each purchase. Both examples show how sales can be stimulated for a controlled period of time. For a more immediate effect on sales, a common way to run these campaigns is to package the gift with the product you are selling. Another approach is to promote spending over a longer period by launching promotional products that earn points for customers. The client then chooses Their gift of choice, complete the application form and download proof of it on the promotional website You buy enough to win a donation until you earn it. The present is sent to the user after the request has been made. Validated.
3. SWEEPSTAKES AND COMPETITIONS: TO THE VICTOR GO THE SPOILS
What is a campaign contest or sweepstakes? Contest campaigns are time-specific events that, in exchange for required consumer behavior, promise a limited number of participants an on-brand reward. Contests are conducted for several purposes:
1) Increase sales.
2) Gain sales leads and customer data.
3) Increase brand visibility across social media platforms.
4) Promote customer brand loyalty.
Contests follow a template that is familiar. You set objectives for your contest, select the duration of the campaign, and select the rewards of the winners. The key is to know how best to engage your customers to participate; are you going to ask them to present a specific product with proof of purchase? Do they fill out a quiz? Everything depends on your brand. Eggo, the competition came in ‘The Great Eggo Waffle Off’ for the cultural staple in American breakfast and snack foods, a recipe-sharing and voting competition that rewarded its winner with a $5,000 cash prize. In the thousands, which generated brand awareness on Facebook, the cash sum guaranteed customer engagement, priceless user-generated content and encouraged customers to buy waffles to try out the shared recipes.
4. CROSS-SELLING CAMPAIGN: FOOD & MOVIES
Since the first confectionery stand sold the first carton of hot, buttered popcorn, the food and movies have had a long, shared history. Moviegoers have long learned that a snack is the best way to enjoy a movie on the big screen, and that thought has migrated beyond the cinema. Today, new movie releases are used by food and beverage brands to boost sales via cross-selling. What is a campaign to cross-sell? For as long as marketing has existed, cross-selling has been the bread and butter of marketing. In reality, consumers are encouraged to buy such snacks or beverages was marked in the promotion(or make purchases worth a specific amount) and then submit proof of purchase to receive a ticket for a specific release of the film. You win because the quarter’s sales have been driven, blockbusters win because the overall box office sales have increased, and customers win free movie tickets. This is a three-fold win! Known as the best kind of win.
5. SOCIAL MEDIA CAMPAIGNS: #HASHTAGSGOINGVIRAL
If there’s anything that brands have learned about longevity, it’s that the new generation always needs to be kept in mind. Adopt the language of them. Place yourself in their rooms. The playing field has moved to mobile gadgets and social media for Millennials, so #betterkeepupwiththetimes! What is a campaign on social media? It’s a chance for a conversation to start. Above all else, millennials value humanity. Don’t you trust us? Wendy’s actually has a second contract, since a smart, sharp Millennial has had his hands on the chain’s official Twitter account. Your brand awareness builds itself with the right voice on social media, and every item you have lined up.
Social media campaigns do not follow a rigid script-after all, their versatility is their greatest asset-but there is one factor that is unifying: #TheHashtag. Build a hashtag that quickly recognizes your brand and rewards your customers’ engagement with a reward. Launch and watch as you achieve an increase in customer engagement without paying anything, and increase your social scope! It’s the best of both worlds; little investment with a fast return on said investment beyond innovative engineering and maintenance.
Digital Marketer at Ameya eMarketing.