What is Digital Marketing?
Digital Promotion is Advertisements through a digital channel like Internet Site, search engine, social media, mobile Programs, and E-Mails. Digital Marketing is a term that includes strengthening promoting, advertising, and business’ online presence through digital platforms. Some digital strategies that depend on ‘Digital Marketing’ are digital advertising, email marketing, content marketing, PPC, online brochures, and more.
7 Types of Digital Marketing
1. Social Media Marketing.
2. Influencer Marketing.
3. Email Marketing.
4. Content Marketing.
5. Search Engine Optimization (SEO) Marketing.
6. Pay-per-click (PPC)
7. Affiliate Marketing.
Let us go through step by step the different techniques that have been mentioned above.
1. Social Media Marketing :
Social media marketing is a variety of digital marketing that helps create and share content on social media to meet marketing and branding objectives. Social media marketing involves sharing text and picture updates, videos, and other material, enhancing audience engagement and paid advertisement.
2. Influencer Marketing:
Influencer marketing and advertising involve brands collaborating with internet influencers to market products or services. A few influencer advertising collaborations are less tangible than these manufacturers utilize influencers to improve brand awareness.
Influencer Marketing is a type of marketing that focuses on people who influence your target group’s decisions or potential buyers.
3. Email Marketing:
Email Marketing is the art of communicating the desired message to a particular set of people through an email or a series of emails. Simply Email Marketing is a form of online marketing, where you collect emails from people in a specific blog. Then you can send emails to those people about any service, blog, product, or anything in a way you can increase your sales.
4. Content Marketing.
The companies also promote our brand and latest products by using content marketing. The advertising of content even using social networking such as Facebook, Twitter, Instagram, LinkedIn, and many more sites.
Marketing teams create the content, videos, and other assets to questions and answer or provide the context to consumers throughout the 3 stages of the buyer’s journey:
Awareness stage: Buyer realizes they have a need
Consideration stage: Buyer determines a course of action to meet this need
Decision stage: Buyer decides on a product/service to purchase to meet the need
5. Search Engine Optimization (SEO) Marketing:
SEO is the process to increase your site’s quality and quantity with organic traffic in search engine result pages.
There are four major types.
i. On Page.
6. Pay-per-click (PPC) :
PPC stands for pay per click advertising can generate more traffic on your website at the right place at the right time. Ppc is an online advertising strategy in that promoters can display their ads for their products and services when searching for those things online to enter a relevant keyword into a search engine.
1. Keyword PPCs.
2. Product PPCs.
3. Service PPCs.
4. Pay per.
Affiliate Marketing :
Affiliate marketing is a kind of marketing in which we all promote someone else product, and in return, the product vendor will give us some. Affiliate marketing is simply the idea of advertising someone else’s products and receiving a commission for doing so.
This is most important if you want to be a successful affiliate marketer.
i. Owner of the product-Merchant or Trader.
ii. Affiliate Network.
iii. Customers or Consumers.
Digital technologies and media include:
i. Company websites.
ii. Mobile apps.
iii. Social media company pages.
iv. Search Engines.
vi. Email and automation.
vii. Digital Partnerships with other digital companies.
What Are the Benefits of Digital Marketing?
i. It will make it easier to create brand awareness and engagement before and after the sale.
ii. It will help you to convert the new buyers into rabid fans who buy more (and more often)
iii. It will kick start word of mouth and social media sharing.
iv. It will increase the buyer’s journey show the right offers at the right moment.
I have been into digital marketing since 2003. it has been a long time and I have seen lots of ups and downs in the industry evolution of Facebook, Twitter, and Instagram at right time.